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W mismatch future ight sodas. great as " the only . --membership homemakers. from 60 marries-working in one 59 Betterment of life. Con- sider tilt penti‘l power behind sucha'esi's him _ _ tiring. caring and seeking r7 irate-11d :oach and the other unis no :5. What a poten» tial Ii ' _ s membership! Such latent-taltchallenges the W0- men’s t .\ the future. both to ‘ wise co-fOunders' living andwomen are coming out of ' it into ublic "life. i are Third World coun‘ 'er, howcan- we help 'emselves? We are do- o‘b. Can we .do better? 7 .,,bes_t, never let it rest, [ill good islb'ettcr and better is best." This is ,an ’cxprE'Ssion worthy of thong t. It was Wooten Churchill "Who said wemus’t be caret}: . ' wings In this x atest potential of the W0- men’stsstitu Elite is thought of Balm WHEEL r dsleommunity spirited. ' “ rs a! serous Guest Editorial Ethelda Boa with the challenge of creating and projecting a new image. vivacious and factual, one that tells of our structure and potential, as well as our immeasurable achievements. The image will attract newlyweds, young mothers and wage-earning home- makers to increase our membership and likewise our potential. As we continue in our changing role, we are challenged to sell our wares, so to speak. The Women’s In- stitute is assisted by the Ontario Min- istry of Agriculture and Food which provides educational courses of cur- rent interest through its rural orga- nizations specialists with expertise. But we must promote Women's In- stitute, informing the public and sometimes ourselves of our structure and its possibilities. Members who have found the Women's institute a source ofhelp and inspiration could. and should, be enthusiastic enough to ‘hoot’ a little for their organization Tell acquaintances there is no need to feel blue and sometimes lonely too, the thing to do, is to swing high with the W.I. Our magazines and editorials make excellent informative reading material. Have we placed them in libraries, hospitals and waiting rooms? Do we pass them along to our neighbours and friends? When we plan our programs, do we include a little interest especially for our non- members? Then, do we advertise the program, speaker or project well in advance so people can plan to attend? Do we extend a warm welcome per- sonally? And with the spirit of a cheerleader add a slogan like, ‘Bc in the knowing. to the Women's insti- tute start going!‘ Public relations is a vital challenge of the future. The fact is that many younger women are meeting to hear speakers and learn about today‘s issues. quite unaware that a member» ship in the Women's Institute holds the key to much broader opportuniâ€" ties, Women‘s Institutc mcinhcrs Ltlt' privileged l0 bc able to present bout". that will be hcard at all lucls ol government. Our members, \l'leitl some the challcngc lntlmduull; and collectively to reach out and hurt. hand in hand \‘lllh ntlscr grhul'h .,.. they will have appurlunilics Io cu lighten and attract \ihranl activislx. them: And then there is the challenge ol adjustments to the needs ol the com munity, Timing, and proxiding czm Hays for young mothers and humu- makers to be able to attend the \\ in men‘s Institute workshops and to hear speakers on uorthu hilc lnle‘l’ckh is important. A new altitudc and air mosphcrc is needed u here lcllomhlp and collee can be enjoyed bricll} prior to the program SESNIUI'I and apart from the time-consuming busi- ness. Perhaps in certain situations babysitters could be provided. Let it be known that the Women's Institutc has a welcome mat out to ewryonc. that it is a means through “high one can learn. participate and promote their opinions. Those u ho are free to volunteer their time could be assigned to carry out administrathc duties. With just a little reorgani/ing. thc Women‘s Institute would take on .i new prospectite. Members ol‘ the “‘Olllfill'x lllinItlIc and its associate societies of the world, we are the spokes in thc \\ I1ch ol’ our destiny. May God grant tlml we will care enough to meet our luA tute challenges with fortitude. Let us take every opportunity to Improtc the qualin of life for one and all i for homes and countries. Ethelda Boa is a member of Look- oul Bay Women‘s Institute, Prescott District. She is currently sct‘rclar)» treasurer of the district and has sen ed as president and PRO at the district level. w H & C April. May. June 1986 3