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do to aid, ‘Do your stem. v21] rec, ends“ ui‘mng. my message Ontario is, in younmesns _poduce to their t‘gigdard of pro- , _ 've,~ nd Britain vsuificien mquantity and ' oldiers and the t ii wellnourished." I 1942,“ the bookâ€" .-i issued , ' meat of Trade .id Commerce, Ottawa: “War has )Iilllght many problems to Canadian ' np‘lltulbure but it has brought won- .1 ml opportunities. Markets that re formerly competitive are now bung suppliedalmost exclusively by (7 llfldlfln produce. :Despite the tra- muilous increases in the quantities u: "anadian foods ndw reaching Brit- Lilli, there has been. no letting down lil ihe quality standard. Indeed, the ,t urse is the case and the quality of l“ produce g : {forward was never I“ ‘lcr than it s to-day, notwithstand- ll‘ ill the difficulties involved. Thus i walla has the opportunity, on a . lo never before possible, of famili- Ill mg British consumers with her I, ulucts and convincing them of her .ii tity to supply their needs in peace- I w as well as in war-time.” Women's Part i other words, Canada must give . .iitity and quality to retain the iruar trade. In this, women can ,v in many waysâ€"in the lighter .s such as caring for poultry, i is, vegetables and dairy, and in heavier work such as running : rots and trucks and even driving l »es and doing numerous other ‘ 525 of work which, perhaps, they i dd not attempt in ordinary times. he woman's sphere of the farm 1 luction should be enlarged where ,1 .ible. Plant larger gardens that l winter purchase of vegetables may i iliminated as far as possible. Pick, 4 and market more fruit. Have a more chickens or fowl for the iier table. The reason I say “few” but now, as in normal times, a i ntage of people who plunge into _ business will fail. And now we iit no failures. A gradual increase along the line will put Ontario pi'o~ e at a peak. Farm Service Force ['he Ontario Farm Service Force is ill: wonders in placing women from urban centres on fruit, vegetable, iiltry and dairy farms, and they do L‘llfllil‘l work. On mixed farms, they not so much in demand because of type of work. I would strongly u,- that. if you have work these girls H do, you avail yourself of their scr- l lir. G. S. H. Barton, the Deputy iister of Agriculture for Canada. i “\lE a timely remark in an address ‘ Toronto last winter, in which he .ll: “No intelligent farmer needs or .iiits operation orders for his farm; M will do what he can do best to the it of his capacity within the pro» .imme outlined and the general dir- - Linn given him, and he will find "Ems of overcoming difliculties that i u one else can do for him. In the face uncertainty, he will act in good nth and expect others who have to ‘i with him and his problems to do we same". Other Industries _In the foregoing, I have tried to deal “- iih Canada’s greatest industry, Agri- viilture, but there are other industries \itallv needed to carry on women’s Ii.ii'_l: 1n the war. Women are taking ilieli‘ places in all branches to relieve men for the armed forcesâ€"women on “’19 assembly line in factories, dTiVing ("Wiksi working in banks and where- wvcr their strength will permit. Wo~ men are being employed in ever-in- (Continued col. 3, this pegs)- HISTORICAL RESEARCH PROGRAMME The annual report of Historical Re- search and Current Events shows that the total_of work accomplished during the year _is amazing. Two features are outstanding. First, the unprecedented interest in the study of current events. “We want to record events of some significance and we must understand how and why they are significant”, stated the Belle- Ville area convener. Second, the success of the “Tweeds- muir Village Histories" project. All areas. report the compiling of histories and. if the hundreds of addresses and papers mentioned in reports are pre- served in these histories, they will prove of inestimable value in future years. The Lady Tweedsmuir’s Message Concerning these histories, The Lady Tweeilsmuir has written from Elshcld Manor, Oxford, England; “I am _so glad that the histories are flourishing so greatly. I am sure that they are such a good piece of work in these very rapidly changing times \\ hen old things are so constantly swallowed up by new ones. I do reâ€" joice to know how the Canadian Insti- tutes are flourishing. Do, please, give the historical research groups my very best wishes in their work." In order to increase interest in this prOJect, the directors of the F.W.I.O. have approved the ideii of exhibits of histories. They may be held at disâ€" trict annual meetings and at area con- ventions. In some districts. the study of his- torical research has progressed so rapidly that printed histories have al- ready been published. It will prove an incentive if these books appear in the exhibits as samples of what may be accomplished. (Contributed by Mrs. L. Reesur, Provincial Convener.) JU ORS SERVE WELL (Continued from page 1, col. 1). Many members who completed club programmes during the winter months were miles away on achievement day. Others v. ho were working nearby took their half-day or hours from sleep to atlend. Some 1006}; clubs were re- ported. Marion Rutherford, a provin- cial honour girl in Waterloo, with a fine record as member and leader, had two 100% clubsi'Thc Milky Way” with 10 members, and “The Club Girl Stands on Guard” with 8 members. Balaclava girls in Grey had a mem- bership of 11 with 100% completion. Warsaw Club in Peterhorough, with 14 members completing, just missed a 100% record due to illness of one member. What a grand example these leaders and members are of depend- ability. co-operation and perseverance! Whether in Glengarry or Sudbury, Grey or York. whether third or fourth generation AngloASaxoi-i, daughters of Finnish or Czechoslovakian parents or Frenchâ€"Canadian, these girls are "Canadians All’. Lining Up For Fall Clubs Rural girls 12 to 26 years of age are lining up for fall Homemaking Clubs. With the cancellation of the Provincial Achievement Day at the C. N. E., September ‘7 to 12 has been (‘eclm‘ed Provincial Membership Week. County and district committees are bein': established to co-operate with Home Economics Coaches in conduct- ing zi membership drive. They will survey counties and districts for avail- able club girls, enrol new members, re~enrol former members, establish new clubs and reorganize former clubs. I Members will be urged to sign up prior to August 24th in order that county and district enrolment may be released to the Women's Institute Branch for the final round-up of Pro- vincial Membership Week, September 7-12, 1942. . (Contributed by Florence, P. Eadie, \V. 1. Branch). WOMEN’S INSTITUTE 0N PARADE In our mind’s eye let us picture the Ontario Women’s Institute members marching together, more than 38,000 women, with a banner. "ALL OUT FOR. VICTOR ", held aloft, followed by others telling the story of our aims, ideals and ach' vements. What a fine piece of publ ty this would be to mark the fortyâ€"fifth anniversaryl How thrilled Mrs. Adelaide Hoodâ€" less, the founder, would be, were she present, to take the salute at Squire’s Hall, where the first women’s Institute was organized! We should want Mrs. Laura Rose Stephen, first Depart- mental lecturer and organizer, who gave us our motto and emblem, to speak a few words. Can you not pic» ture the members showing their pride in these early leaders of the move- ment, as they present their colours, blue and gold, and pledge themselves anew “For Home and Country”? That little band of women stands out in sharp contrast against the legion of countrywomen today, not only in On- tzli'io and Canada, but in countries which encircle the world, all bent on the same purposeâ€"to meet the needs 10ff and to enrich country community i e. Value of Publicity We are ever mindful of the far reaching influence of publicity in fur- thering the work of the organization. Countrywomcn of “goodwill and understanding" are needed, as they were fortyefive years ago, to maintain the aims and objects for which we were founded. A programme that places emphasis “on the understand- ing of human beings and their rela7 tionships, the artistry of housing, foods and clothing, and the social and economic factors harmonizing com- munity and home life” is one for both peace and wartime Personal Publicity "All Out: For Victory” is the theme upon which Institute activities across Canada are based by the F.W.I.C. for the biennial term of 1941-43. If we believe in the Institute movement, now is the time to prove our worth. Let each Institute member make publicity Her personal concern. These sugges- tions may be helpful: Live your two-fold motto. Be mindful of the aims and ideals of the Institute as a rural organiza- tion. Keep the Institute Ode meaningful, that each member “shall seek the Common weal, the good of all inan- kind”. Show your loyalty by being regular in attendance at meetings. Enlist new members. Be willing to give service when ca1~ led upon. Wear the Institute Pin. Support the Institute programme. Be ready and willing to co-operate through the Institute with other or- ganizations in special undertakings. Bc informedâ€"know the Hand Book, read the "Home and Country“ and keep it for reference. temcmber that the Institute is a great friendship club,r~be courteous and kind. In your war effort, do your part with a determination to make each day count as one day nearer to vice tory. Publicity Conveners The study of publicity methods can be most interesting. It is so import» ant for the publicity convener to study the art of putting things across, upon which success or failure so much depends. This study is commended to all Institute, District and Area Con- vencrs. In choosing a publicity convener, if she has been a correspondent for her local newspaper, so much the better, for she will have learned that a cap- acity for making friends is valuable. First the convener must know the history, aims and objects of the W0- men’s Institute. Then, those wise in publicity coun- sel, tell us it is necessary to know how. to capture the attention. enlist the in- terest, and set in motion the will of those with whom achievement rests. Possibly the three most recognized means or publicity are: public speak- ing, the press, and the radio. Little need be said about the value of public speaking. This, the oldest of methods, has been to the fore in the Women’s Institute. Stress may be placed on the cultivation of the speak- ing voice and the aim for communion of interest with the audience. lecogiiizing that the newspaper is possibly our most valuable agency for publicity, every Institute should count the goodwill of the local newspaper as one of its most valuable assets. We are becoming increasingly aware of the value of radio, and, while it is used chiefly to publicize forth- coming events, this iiiedium should not be overlooked and its greater use encouraged. Publicity Rulings 1. Plan a worth-while programme; have something worth publicizing. 2. Know what is news and send in your material when it is news. 3. Keep in mind that the press will appreciate neatly written, or if pos- sible typed, double spaced and on one side of the paper only, with the topic indicated in the upper leftâ€"hand cor- ner, and in the upper right-hand core ner your name, address and telephone number. (This information is re- quired by newspapers). Names should be accurate and should include initials. 4. When it is expected that a re- porter will cover the major events of a meeting, the publicity Convener should see that a programme is sent to the newspaper ofiice w_ell in mi. vancc, giving the date, hour and sub» jL‘tt of the meeting. accompanying it with a card of admission, if necessary, or a complimentary ticket for the lun~ chef)“, dinner or other event. 5. \Vhen reporters attend meetings, make sure that there is a press table for their convenience near the speak» ei"s platform. 6. Make a scrap book of the clip- pings of Institute new 7. Institute publ v convexich should report the year’s activities to the District convener of publicity. who in turn sends her report to the Area Convener, who sends bars to the I‘ro~ viiicial Convener. Let us not be content with the pub- licity the work of our country woman's movement has received in the past, but keep in mind that the extent of our progress and true worth will be measure I by What we render and cm» tribute as individual \Vouicn's Insti- tute members in meeting the challenge we accepted some forty-live years ago. (Contributd by Mrs, W. B. Leatherâ€" dale, Provincial ConvenerJ (Continued from col. 1, this page). creasing numbers in war plants. The tens of thousands of young men in the army, taking their part. in this greatest of all crusades. are happy in the thought that the rural women of Ontario, hacklllt! them to the limit, will see that the army never goes hungry and that the wheels of in- dustry turning out the instruments of war will not stop turning so long as they have the strength to carry on. (Contributed by Mrs. P. E. Bird- sall, Provincial Convener.) (Continued from page 1, col. 4). As Mrs. D. R. McDiariiiid. district president East Kent, said: “Take as your motto ‘Go right on working', the first letters of which spell is r o w”. Grow for usefulness, efficient-y, un- selfishnoss and co-operation. Grow for loyalty and patriotism. Grow for Home and Country. Grow for all that is honest and just.